THE GROUNDWORK. Highlight the areas where you think you will be compatible and then leave links to your website and socials so they can do their own research. An influencer is a trendsetter, a trusted expert, and a valued online personality. ... Mattie now teaches other women how to create profitable influencer businesses and pitch brands with confidence. Move forward and may all of your letters get positive feedback and become the springboard for amazing collaborations. However, if you do work with them, they will offer a much higher rate of exposure and could be extremely useful in a ‘follow for prize’ style competition. However, I am working on that. Write that you’re ready to communicate in person or answer all the questions that would probably pop up. So how do you become a social media influencer yourself? Competently composed email pitch is half the battle. In addition, you should know exactly who to apply to. Nowadays everyone should have an influencer media kit because it’s an essential way to showcase who you are and why you’re valuable as an influencer. And since then no letter will remain unanswered. … Yes, brands are waking up everyday to the overwhelming power of online influence, and are more and more clambering over themselves to grab a piece of the action. Read this quick guide - along with examples and extra tips - to learn how to pitch companies for sponsorship and advertising on your blog and social media channels. You just need to write an email, send it, follow up, and collaboration is in your pocket. Introduce yourself. How to Start Your Influencer Business Without 10K - Jenna Kutcher Do not try to gloss your life over, presenting fake stats, or telling about the collaborations you have never had. Explains who your audience is. The beauty of being an influencer is that it’s not always about the numbers. Besides self-promotion, you show that you have already imagined what can be beneficial for a brand and how you can blend in. Make sure to include a brief about what the terms of the campaign will be i.e. After all, if you want to be an influencer, you need to influence.It’s not only a question of follower count, either. Hint: It’s all about what the brand can gain! This is the most common type of influencer. I can give a lot of examples that call everyone to be honest just to convey the message to you. It goes without saying that you can’t ignore the style of business communication. I watched with dismay this week as her pitch to a Dublin-based hotel and pub went viral on twitter, after the owner shared her pitch email with ridicule. Why Influencers Should Pitch to Brands If you’re a content creator, influencer, or brand ambassador, know that more and more brands today are looking to work with content creators. All in all, this pitch is still self-promotion. That’s laudable! This leads to tough competition on this battlefield as you might guess. If you’re unable to create messages that spark their interest, you may end up spending hours researching and sending emails — without ever receiving a reply. 3. Success comes to patient people and those who are ready to move on and try again. From personal experience and working with thousands of influencers, I know that pitching yourself can feel scary at first. When sending your initial pitch try to lay out clear deadlines if possible. Don’t sit back and wait for brands to reach out to you for a collaboration. If you manage to find the name of a brand rep, it will also give you more points. Part of becoming a successful influencer is cultivating the ability to pitch yourself to brands you want to work with. If you sound like you’re asking for a freebie you’re not gonna get the collaborations you want. So, it is important to choose something you’re passionate about and will enjoy spending your time on. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager, Chrissy Abram, to share her top tips to help you land your dream collaboration! At this stage, a brand representative sees a person who has volunteered to help his brand grow. If you're looking to pitch as a micro influencer, we're sharing our top tips on how to stand out in the industry and position yourself to land brand partnerships! Have a look! Although finding brand collaborations can be hard because of your audience size, entering an influencer network and learning how to pitch yourself can be a perfect. 5 I pitch my arguments at people's heads rather than their hearts. From getting more products to review to signing more brand deals, your media kit is you most important marketing tool. It prompts a person to perform a specific reaction you’re asking for. These are brands that struggle for a little piece of attention from stellar people. A positive out of all of this is that pitching to brands, companies, agencies and PRs is obviously a topic that needs to be spoken about, in an informative and transparent way. A micro-influencer is someone who has anywhere between 1,000 to 100,000 followers. In a word, when you are an opinion leader with a good reputation and a responsive audience, you can safely count on a regular job. Besides, add one or two in the body of your letter as well. They need to learn to allow some time for themselves. So, you have a blog now. Nothing stays buried forever. Though typically both parties will reap rewards from the right collaboration, it is the company who has the most to gain so try to remain unbiased in your approach. Influencer email pitch templates. There is no need to put emojis in every line, no. I would love to showcase some of your new items from “Be free” on Instagram and/or YouTube. Every day brands get loads of emails that look like spam. And also the benefits i.e. I would suggest in this instance sending a short direct message or perhaps sending a tweet (thought this will be seen publicly) or, if available on their social platforms, a good old-fashioned phone call might do the trick. Brands are enticed with the results it brings, therefore, they allocate a significant budget for this kind of advertising. But, it starts … At the moment, I am making a schedule for the next month and would love to allocate sufficient time for your brand if we agree on collaboration. It is most likely that celebrities do not reach out to brands to get deals. Stats that show you’re the real deal . Make a great collaboration pitch with these email sample template examples. A story about what you can give to the company that others cannot is completely another story. Make Your Pitch. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran When you convey information to a brand as an Influencer you will get good feedback from them. Even if you do not have enough experience at your disposal, there is no need to publicly acknowledge it. I shall be honest with you. In this case, inaction is just inadmissible. It is a great idea to pitch with ideas prepared. What is more, someone very intelligent once told that “no” now can mean “yes” later. However, the way you pitch yourself makes a huge difference. I have already come up with an idea of how can we play it up together both on Instagram and YouTube. If you believe yourself to be an Instagram influencer, you may wonder how you could earn money from your online social activities. There is an indispensable skill every blogger shouldn’t stop honing: crafting successful pitches. Use Your Influence: Pitching Yourself to Brands The current rhetoric around influencer marketing can often paint the influencer in a somewhat heroic light, and place influence itself on a pedestal. As soon as you master it, collaboration emails will come easy for you. Tell them exactly why you love them. Actions. It doesn’t mean “no” at this stage. If you have studied social networks of the brand, then most likely you understand its tone of voice. Be polite and thankful for the time spent on your letter. Best to finalise those details once they have agreed to work with you. You might be a top professional with awe-inspiring experience but if you write without enthusiasm, your chances to get collaboration go down. Again, keep this concise, you don’t want a lengthy and possibly confusing pitch when the finer details can be discussed once they’ve accepted. You’ll need to nail your outreach strategy to convince influencers to work with you. Become an Instagram Influencer Tip #6: Set Yourself up for Brands to Approach You. 10. Lays out what you hope to deliver for the brand and what you are hoping for in return. Courses Pitch It Perfect The Influencer Academy Mastermind Podcast About About Julie Media Contact Learn From ME. As an ever-growing industry, it can be pretty crowded in the influencer market, but it’s not impossible to break in and make an impact. Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and many YouTubers share advertising receipts. Be yourself and don’t be afraid to sound inexperienced. My mission as an influencer is to convey an important message to each woman who comes into contact with my blog that runs as follows “Be yourself whatever you feel it is”. Influencer marketer, content specialist & former co-founder with 10+ years experience developing marketing strategies for Fortune 500 companies, Shopify e-commerce, VC-backed start-ups and industry professionals. Another important point for the content of your email is not to brag. These are the ones who influence buying decisions through trustworthy recommendations and reviews. Identify a specific niche and distribution channel that is best suited for you. I’ve just told you that your previous collaborations and partnerships should be featured in the media kit. 01:02:57; We are continuing our conversation on PITCHING and this episode with Miranda Tamaska is jam packed with tangible tips to convert your pitches in to yeses! I am a lifestyle influencer and a mommy blogger. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. See more ideas about online branding, pitch, blogging tips. The next logical step is to find sponsors for your blog and social media channels. 6 Using information about others gained from "office politics" can be useful in ensuring support for my pitch. This step by step guide will help you to perfect your pitch and grow your network. You need to encourage as many relevant people as possible to follow you. There is no need to lavish praise on yourself when you are pitching. I am reaching out to you today in hopes of collaborating with [insert a brand name] for the summer season. We analyze in detail what examples you will see in the report of different types of accounts. You will learn how not to take refusals close to heart, just let it pass and move forward! It sparked an interest in me and seemed very relevant, so I’m reaching you out with a desire to join it. Use the trendHERO tool to extract all the data about you, including ER, follower growth, audience interests, location, etc. Also, refine your copywriting and editing skills to make up a perfect letter that has nothing to complain about. They are a part of learning and growing. 4 Getting people together to work through an important decision will only dilute my influence and make me look weak. Explain who you’re, why you’re a good pick, what you can offer, etc. Write it once, and then go back and remove as much “fluff” as humanly possible, while still making sense and avoiding the risk of sounding like a robot. Julie Solomon, named as one of the most influential people in influencer marketing, empowers influencers, bloggers and entrepreneurs to build profitable online businesses filled with passion, creativity and joy. Influencer Media Kit - How to Create One for Yourself - Mom … It would be a good idea to shoot a video with Changing Clothes Effect for IGTV as well as Favorites of the month for YouTube. However, an opportunity to collaborate with cool brands appeals to many people, and they do their best to join the ranks of social media stars. Get mentally ready for refusals. What is more, long before you start self-promotion, you should decide on a niche you’re going to develop in to prevent yourself from scattering. We don’t know each other yet but I have been a zealot of [a brand name] for 3 years already. Showcase your capabilities “in action” and thus improve your chances to win a place in the sun. Influencer outreach is the process of finding and contacting influencers you want to work with. It means that you really strive to get collaboration and even clearly see yourself in it. Telling that you are a novice at this field, your stats are less than perfect, and your audience is inactive, you minimize your chances to get a partnership. Having learned more about the brand, you know it like a close friend now. Macro influencers on the other hand may be more difficult (and possibly more expensive) to snag. It’s really important to precise what steps you are expecting from an addressee. Instead of describing your stats, audience demographics, experience, rates, and social media channels you operate on, you’d better pack it all in a media kit. Those who have never done this before think that there is nothing difficult in pitching yourself to brands. In fact, the industry will be worth up to $15 billion by 2022.This means that more and more companies are investing in influencer marketing because they recognize its power. As a newbie blogger based in Florida, I know I still have a lot to learn. Influencer marketing keeps growing every year. Shares in a sentence something genuine you like about the brand/product. You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other necessary info. I have pulled together all the tips here to teach you the art of pitching. Is this something you’d be interested in? Explain briefly who you are and what’s the purpose of your pitch. Find out what the products are missing and fill in the gaps. I know not everyone believes this, but it’s important for you to create media kit that showcases why you’re different and what you bring to the table. I am Claudia Silverstone, a fashion/lifestyle influencer who has been running a blog for 5 years already. I would be very glad to create content for [brand name] if you are currently partnering with influencers. My audience adores such formats, therefore, there is no doubt that this content would get a high response. FIRST, SOME THINGS TO KEEP IN MIND. 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