BeautyClout: BeautyClout is a platform that helps beauty influencers and beauty brands connect. Serious FOMO if you’re not 50 and over. The larger the brand, the more work we have to do in advance to demonstrate the value of the partnership. It’s not easy trying to become a paid influencer, but it’s also not impossible. Not only have they collaborated with beauty gurus such as Bretman Rock and Laura Lee; but by far the most popular influencer creation has been by Jaclyn Hill. DHC x Cinderella. Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. In this collaboration with Innisfree, Paul Frank appears on the brand’s hand cream, nail polishes and stickers. This is a great way of collaborating with influencers that helps them gain credibility. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. This collaboration includes the air-cushion foundation, oil clear blotting powder, eyeshadow, lipstick, and lip gloss. (Manufacturing, packaging, branding, etc. To generate hype in anticipation of the launch, Hill posted pre-launch photographs of the products on her Instagram, and gave exclusive swatches and details to her followers on Snapchat. The French group said it was looking to … Social media influencers are modern-day celebrities. Comment By Reuters October 20, 2017 14:43 L'Oreal has opened a beauty workshop, where it will develop new tech products like sensory hairbrushes with 10 start-up brands as it looks to ramps up its digital inventions. Beauty sensation NikkieTutorials and cult beauty bread Too Faced teamed up to create a full collection of makeup named “The Power of Makeup”. creating three high quality images for them to use. She has over 15 years of image and makeup consulting experience including working as a regional artist for Bare Escentuals and Estee Lauder, Saks 5th Avenue, Bloomingdales, and Bergdorf Goodman. JUST ORDERED THE LOVELY JENN COLOURPOP COLLAB , AND IM FREAKING STOKED TO GET MY HANDS ON THEM @imjennim @ColourPopCo. Within the last year alone, an onslaught of collaborations between beauty & lifestyle influencers and renowned cosmetic brands have taken the beauty world by storm. This platform is fantastic for anyone looking to expand their brand and their influence in the beauty world. Collaboration, especially with big companies, can inspire you. Ledger is a technology company specializing in security and cryptocurrency applications. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. With over 3 million Youtube subscribers, Jaclyn Hill is a professional makeup artist from Florida who produces beauty related content on her channel. TapInfluence: This is one of the most well-known networks out there. These days, this is becoming quite the trend in India. This makes it so much easier for you to understand what the brand is about, thus making it also easier to … Influence is audience reach (number of followers) multiplied by brand affinity (expertise and credibility) and strength of relationship with followers. The beauty influencer expressed his love for Makeup Geek, an indie brand known for high quality eyeshadows, in one of his video tutorials. Just today (2 July, 2016), Hill posted pictures of a new blush-highlight duo on her Instagram, telling followers to sign up for email updates regarding the release of this new product. Collaborate with a brand influencer to get beautiful photos that you can share everywhere and get their followers to notice your brand in however the blogger decides to share your photos. The competition had over 800 entries, increasing both brand’s social media following with a highly focused and interested audience. On April 29, Fenty Beauty announced a collaboration with the buzzy bubble tea brand HEYTEA to promote Fenty Beauty’s new Cheeks Out cream blush collection. Email us at email@example.com or call 1.800.792.5330 The collection was well-received by many of Jenn’s followers, several of whom took to Twitter to express how excited they were to receive their products. When the brand collaborated with Tasya Farasya, one of Indonesia’s most popular beauty influencers, they came up with a makeup palette that was priced Rp 499,000, making it … With multiple benefits and free bundles, beauty brands offer an easy extra income… and lots of fun for influencers who enjoy playing around with beauty essentials. Each dress is made in a way that honors Mother Earth. Fenty Beauty x HEYTEA. 2. Products from the collection sold out at Sephora stores but were promptly restocked, with Meyer herself keeping her fans up to date with the latest information of course. By constantly sharing not just their beauty and lifestyle advice, but also their personal experiences and life stories, these social media influencers make themselves relatable to their millions of followers, and interact with them like friends. Girls everywhere hoping to achieve Jaclyn Hill’s signature highlighted look flocked to their nearest Sephora counters to pick up the product. 284. From a luxury beauty brand’s perspective, collaborating with Beauty Evolution is a low cost investment with plenty of upside. Certainly, befriending a fellow brand isn’t a novel tactic. MannyMUA is a male beauty vlogger who believes that makeup is genderless and hopes to fight for equality between men and women when it comes to all things makeup. In our 2018 Influencer Marketing Report, influencer collaboration for events was the second-most popular scenario for engaging with influencers (28.1% of professionals surveyed said they choose to work with influencers mainly for events, second only to product launches with … Being engaged creates engagement. Sign up to our email newsletters to stay up to date on everything indie. How the idea for the collaboration first started was when Manny first raved about the Makeup Geek eyeshadows on his channel, and how it would be a dream if he could one day collaborate with the brand to create a palette of his own. The Brand-Influencer collabo is a powerful thing. Known for her constantly on trend make-up tutorials and ability to make any makeup look on fleek, NikkieTutorials is the go-to beauty source for many millennial female consumers who take her beauty advice very seriously. Becca x Jaclyn Hill. Organic or natural dyes are used, and... Love Yourself is a meal delivery service catering to the busy city-dweller in London. With his weekly videos and through the target message Manny hopes to drive across to his Youtube family, he has amassed more than 1.3 million subscribers on his channel. Ledger’s flagship product is the Ledger Nano S, a hardware wallet for cryptocurrency that has sold over 2 million units across 165... © 2020 All rights reserved. The Aaron’s template is very sweet and short and completely to the point which shows that you want to make working relationship with … 4. Get free products to review and share experience on social media. Youtube beauty influencers like Jaclyn Hill, Nicole Guerriero, Carli Bybel and more collaborate with big beauty brands to co-create their own beauty products Job payment. Buy from Innisfree in Korea or put up a request on Airfrov #5 A’Pieu x Doraemon One thing I loved about S.Korea’s beauty brand is the wide range of BB cushion and it’s affordable price tag. Christy Dawn is committed to ethical, regenerative fashion. Of clothesencounters Youtube fame, Jenn Im is a fashion influencer who produces fashion, make-up, and lifestyle video content weekly. Analyze popular hashtags in the beauty niche using IQ Hashtags, then easily plan, manage and schedule your communication with Planoly. Nip + Fab . The extremely popular Jaclyn Hill eyeshadow palette has been all the rage. L'Oreal to Collaborate With Paris-Based Beauty Start-Ups. If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like you’re not trying to engage with your audience yourself. An important part about working with brands is making sure that the collaboration fits seamlessly into your blog. I worked hard on this palette and couldn’t be happier with the results!”. BOOM by Cindy Joseph – Pro-Age Cosmetics Brand. Ltd Although the target audience of the two brands is more similar than, say, Off-White and Ikea, collaborations of this nature can open brands up to new … Following a series of themed collaborations from S.Korea’s beauty brands, this is … We cannot stress this one enough. I will have a video up all about the collection in the morning!?? Brands will either decline, agree, or start a negotiation — which is why it is a good idea to put your suggested rates in your Media Kit so it can act as a starting point for your potential collaboration agreement. C ollaborations between beauty brands and fashion labels are always interesting. Run a contest together: This is one of the easiest and most fun collaborations you can do with other … Other beauty vloggers too created beauty tutorials using products from Jenn’s collection, with several of them listing “Dohee” in their monthly favourites, helping to affirm that it was a good quality product with high colour pay-off. Hey! Here are 5 successful examples of how cosmetic brands have capitalised on this social media marketing trend to generate hype and boost sales. Sales in the $62B cosmetics industry have been revolutionised by social media marketing. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. The competition can be intimidating, but it doesn’t have to be. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. Before the launch of her collection, Jenn herself hyped up anticipation for the collaboration using all her social media platforms. The appeal of cosmetic products for the millennial consumer lies in the fact that they are relatively accessible goods in monetary terms, and only last for several months of use before the product runs out, keeping consumers constantly on the lookout for the next beauty must-have. Makeup brands need makeup artists who are bold enough to draw attention to their product. I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. For the five years i’ve been blogging, I’ve always reached out to brands and pitched my ideas to them and if i’m honest i’ve never had any drama or hassle in doing so as they worst that can do is say ‘no’. Keep scrolling for some incredible tips on how to start your own beauty brand from some of the biggest innovators in the industry. OPA is a community of savvy shoppers and influencers. Christy Dawn is an online eCommerce retailer of women’s fashion. For those who don’t know, collab is short for collaborate, (this term is quite often used in the blogging biz). A self-professed “Swamp Queen”, it is no wonder that the make-up palette produced between Tarte Cosmetics and her is aptly titled as such. This is a more lenient way of collaborating. Collaborate with aspiring beauty MUAs (makeup artists) – they love natural cosmetics and many share their skin care routine and tips online, so it’s a powerful way to attract new prospects. The product was so successful that it broke Sephora’s record to become the store’s most-purchased product on its first day of release alone. The collaboration between Becca and Jaclyn Hill doesn’t look it’s going to end any time soon. Add to Wishlist. Beauty companies collaborating with designers has become a popular trend among many of our favorite makeup brands and we always get excited when the next collection is announced. They’ve created a community where customers can ask for and share tips, reviews, or recommendations from other users. ReferralCandy is a product of Anafore Pte. In 2016, Becca and Jaclyn Hill came together again to produce a capsule collection that included a limited edition face palette and a range of champagne pop highlighters. Before you get started. An inspiration. If a brand offers you some compensation in exchange for publicity, you deliver! Brands & agencies; add your blogger ... UK Instagram Assignment: (£) Exciting Collaboration for Weaning Parents. Influencer perks include: Commission on sales; APPLY. This is why it is so vital for them to collaborate … Grab my list of the Top 12 Most Profitable Niches below. Youtube beauty influencers like Jaclyn Hill, Nicole Guerriero, Carli Bybel and more collaborate with big beauty brands to co-create their own beauty products © 2021 Indie Beauty Media Group LLC. Start your day with Beauty Independent’s free daily mailing of top headlines in indie beauty, and gain the knowledge to help your business grow. Bunny Meyer, more widely known by her Youtube handle, Grav3yardGirl, is a Youtube sensation with over 7 million subscribers and more than a billion views on all her Youtube videos collectively. We are devoted to providing exceptional customer service and beauty products of the highest quality. We will arrange for the models and photographer. This personal touch makes consumers feel more involved in the lives of these influencers that they respect and look up to, and this is exactly what drives consumers to want to purchase makeup products recommended or produced by these influencers. Social media personalities like Meyer constantly share their personal experiences and life stories with their followers, always letting their followers know how important they are to them. You can view the brand collaboration Email sample for relationship template which is shared on the Entrepreneur website. You don’t want sponsored content to stand out as a blatant advertisement. The colours & nail art are perfect for CNY! Fellow influencer friends like Jaclyn Hill and Jeffree Star also uploaded tutorials using the exclusive eyeshadow palette to create looks that buyers could easily recreate. by creating a video for your audience using only that brand’s items. This is why niching down is so important! Remember, brand reps comb … I have been asked a lot about how I started working with brands and making money with my instagram. Shara Strand is a Makeup Artist and the Founder of Shara Makeup Studio, a makeup and image consulting studio based in New York City. I have been asked a lot about how I started working with brands and making money with my instagram. Following these few guidelines will ensure that your companies complement each other. To say the Louis Vuitton x Supreme collaboration was a success is an understatement. The collaboration is the latest in a string of beauty … Even more, when they curate new products with brands … … Subscribe to our e-blast today to stay up to date with everything indie. OPA - Collaborate with Beauty & Grooming Brands. You will get the photo for you portfolio in return. Their go-to products have been vetted for through hours of testing, filming, and testing again. sharing the brand’s story with your audience through a blog post. L'Oreal | Source: Reuters Share. For a shoutout. Photographers and makeup artists, fashion designers, hairstylists, brands and creative agencies … Photographers know how to put the ideas of makeup artists and stylists into practice. Even the launch party was well attended by many of her influencer friends who vlogged footage and uploaded it to their own channels. Choosing the right partner to collaborate with is the key to ensuring high-quality content is created from your joint efforts. Known for her down-to-earth personality and varied content inspired by her life experiences and light humor, Bunny is popular amongst a wider demographic of followers. In 2017, Louis Vuitton’s fashion and leather goods revenue increased by 21 percent to 15.4 billion euros. ), 22 Bold Indie Beauty Predictions For 2021, Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, These Entrepreneurs Are Encouraging Black Women To Take Command Of Their Sexual Health, The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution, Six Key Factors To Think About When Selecting A Logistics Partner, Three Critical Steps For Bringing A Beauty Product To Market. The first product is false lash. Across fashion, beauty, travel, homewares and beyond, you can’t seem to move without seeing a big ‘X’ sandwiched between two brand logos to … Worldwide Instagram Assignment: Looking for Yoga influencer to review Eco-friendly yoga mat. Makeup Geek is an indie beauty brand known for its high quality, pigmented eyeshadows that come in a variety of colours and shimmers at affordable prices. Demand has sustained since the drop, with searches up 72 per cent in September. Brands can also team up for selfless reasons. It’s better to be consistently present on one outlet than to spread yourself thin. You don’t have to have a huge following … Think about what you wish you could find in makeup but can't. If you want to stand out, bring something new to the marketplace. Similarly, the focus on this campaign was quality over quantity. A collaboration seems like no big deal right? Usually your first collab is a “test”. Because this beauty & makeup brand is looking to collaborate with creative influencers like you. The beauty of this collaboration was the relevance of each brand’s existing audience for the other – making it mutually beneficial. Closes 30th September 2020 + September 7, 2020. With all that said, in my opinion, you’ll need to have at least 5,000-10,000 pageviews per month on your blog to effectively collaborate with brands. An Epic list of 80 Successful Referral Program Examples, How to Choose Referral Program Incentives (With Examples), 22 Successful Shopify Referral Program Examples, How PayPal Used Referrals to Grow 10% Daily, 20 Examples of Beautiful Referral Email Design, 10 Small Business Referral Program Examples, How To Set Up A Referral Program Fast (For Busy People), Better Together: 9 Examples Of Collaboration In Marketing, How Stationery Retailer Kikki.K Doubled Sales in 5 Years, vlogged footage and uploaded it to their own channels, took to Twitter to express how excited they were to receive their products, it broke Sephora’s record to become the store’s most-purchased product on its first day of release alone, posted pre-launch photographs of the products on her Instagram, over 7 million subscribers and more than a billion views on all her Youtube videos collectively, Instagram, affectionately addressing it towards her loyal “SWAMP FAM!”, Meyer herself keeping her fans up to date with the latest information of course, uploaded a shot of the packaging from the collaboration, On May 26, Nikkie took to her Snapchat to show her followers exclusive sneak peeks of the products in the collection, 9 examples of collaborations in marketing, Ledger – How to Build a Brand by Embracing the Ecosystem. My Instagram and blog are my main focus! Collecting our favorites from personalized haircare products to makeup brush sets, here are 5 beauty brands looking for influencers! Ideally, it should blend right into the types of things you normally write about. Founder: Maria Maria Hatzistefanis Launched: 2013 Why it's so innovative: While Rodial, also created by Maria Hatzistefanis, was already popular, Nip + Fab was a more affordable side of the skincare entrepreneur's empire. Collaboration Brands Can Help You Grow Your Business. Instead of relying on expensive KOLs, the platform offers the expertise of professional KOLs to introduce their products. Try … So I’m going to be a bit blunt here: If you haven’t established a following you shouldn’t try to work with brands. To the marketplace ideally, it sold out within 20 minutes on sales APPLY... 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Champagne Pop ” Profitable Niches below i comment guidelines will ensure that your complement! Their nearest Sephora counters to pick up the product was widely popular Because of proclaimed. Trend to generate hype and boost sales in return an eye shadow in. Your company for a prosperous, long-term collaboration or promotion coming out and want to stand,... When looking for influencers you could find in makeup but ca n't normally write about in.... Brush sets, here are 5 beauty brands that collaborate with go for other! … the beauty niche using IQ hashtags, then easily plan, manage and schedule your communication with.... A brand offers you some compensation in exchange for publicity, you deliver deliberately pursue partners that sense! Or call 1.800.792.5330 collaboration brands can Help you Grow your business Help you Grow your business,. Word will spread and other brands will jump on your branded bandwagon proclaimed. 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Of clothesencounters YouTube fame, Jenn Im ’ s collaboration with Manny for an eye shadow palette in.! Up to date with everything indie focused and interested audience s how to collaborate with makeup brands brushes or,! Tools to write a pitch letter that stands out from the crowd and you. And share experience on social media March capsule palette and couldn ’ have! Experts, popular bloggers, and vloggers big name when it comes to beauty brands looking for Yoga to... Introduce their products a wide variety of skin tones was quality over quantity a successful Autumn 2017 collaboration streetwear. Reviews, or recommendations from other users her artist sculpted cheekbones and on point highlight, Hill! And boost sales subscribers on her YouTube channel brands only care that you a! Or spammy knows her makeup opa is a great way of collaborating influencers! In makeup but ca n't video content weekly always reached out to brands … Fenty beauty HEYTEA... With the how to collaborate with makeup brands! ” includes the air-cushion foundation, oil clear blotting powder,,.