What do you expect an influencer campaign to accomplish for you? Why was the challenge so popular? No thanks, I want to miss out on amazing content, Killer Advice for Creating Personalized Customer Experiences, New Year’s Evolution: How Marketing Got Through 2020, Will It Blend? Lessons in luxury marketing Today, we see some of the most iconic luxury brands […] When deciding on new partnerships, they find the next things to be important: Clearly, to sign on a true brand ambassador, rather than a one-time endorser, you will need to put in some work as well. The collaboration has turns into a co-branding exercise between L’Oréal Paris and each influencer. You need to set your goals. In part because Chipotle was savvy enough to know that it should turn to those who already understood TikTok well for help and let them create what they thought would work best on the platform. And there should be a definite window of time during which a post will be published (it needs to coincide with your larger campaign). Collaborating with influencers generate a targeted-consumer base for your brand Brands have too many options when it comes to choosing influencers, but at this point, selection is important. Depending on the size of the influencer, the influencer will be compensated with free product and/or with monetary compensation. The collaboration: What’s sometimes overlooked is that influencer marketing can be powerful for B2B as well as B2C companies. While there are several benefits of using the pre-built templates to create persuasive emails for the YouTubers, there are a couple of downsides this approach comes with. Their collection consists of a wide range of brushes and makeup essentials, all with minimal packaging. That’s a mistake you want to avoid. In a December, 2018 survey by Glossy.co research group, 38% of executives with health/wellness brands and 41% of those with fashion brands state that collaborations with influencers could be their greatest marketing opportunity in 2019. With the brand catalogue, influencers just like you can browse potential brand campaigns and … I am a writer and lifestyle entrepreneur. Over-demanding brands, miscommunication, fake influencer numbers are merely the tip of the iceberg when it comes to influencer marketing. With over 1 million Instagram followers and a global fan base, this is one of the hottest online brands at the moment. Companies are not only touching their influencer but reaching their loyal followers or audiences as well. The collaboration has turns into a co-branding exercise between L’Oréal Paris and each influencer. This past week, I landed a dream collaboration with a brand called Princess Polly. Sales in the $62B cosmetics industry have been revolutionised by social media marketing.. Now more than ever, brands are being asked to do more with less, while still under pressure to grow their reach and engagement. Find Now >> The trick is to leverage your first brand experience to get additional brands to work with you and to get repeat promotions with the brand now that you’ve proven what you can do as an influencer. Weylie’s collaboration was all about eyes with the Dimensional Eye Creator. Instagram analytics) so that you can track the performance of your influencers’ posts. “Influencer marketing is at the core of our overall brand marketing strategy. This is a collaboration between an influencer and a brand, where the brand gives away their item or experience to one (or more) of your followers. All Rights Reserved, This is a BETA experience. “In these cases, brands see the use of influencer marketing as greatly beneficial and extend the longevity of a single collaboration, being able to reuse influencer content in social posts & ongoing ad campaigns as well. That’s why, as a company looking to embark on an influencer collaboration campaign, you have to know certain dos and don’ts that will help you navigate the landscape better. Case in point: In order to reach younger consumers on TikTok, Chipotle teamed up with a number of influencers—most notably David Dobrik—to create a lid flip challenge involving its takeout containers. Wij creëren de perfecte match met nano-, micro-, meso-, macro- en mega influencers voor merken, producten of organisaties. Ideally, it should blend right into the types of things you normally write about. Influencers: Tips on Collaborating with brands. Working with micro or macro level influencers to co-brand a limited run of products can be a powerful way for brands … Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Furthermore, the content created by influencers can also fill the gap when you run out of ideas. “Part of the value can come from influencers who create dynamic content that brands can repurpose beyond a single post,” said Chase Dobbie, cofounder of, . Make a list of companies or products you love + that fit your blog’s theme. Increasingly these platforms are where creators shine, and they’re also where brands often need help in connecting with audiences. Brand collaborations aren’t always a smooth process. United States Jamie Lee Curtis might be). Here are the key tips to help you develop better and more meaningful relationships with influencers this year. In the chase for ROI, some brands (and influencers) are gradually falling out of touch with their target audiences. When deciding on new partnerships, they find the next things to be important: 44% stated they wanted to work with brands whose products or services relate to their followers, 17% stated they liked the idea of a new experience for themselves and their followers. The goal for the brand is to gain followers and brand awareness. What brands can learn: The effort was a massive success: Hundreds of thousands of people created their own #ChipotleLidFlip TikTok videos, and the brand garnered more than 300 million views on these pieces. World’s Largest Gummy Bear. Over-demanding brands, miscommunication, fake influencer numbers are merely the tip of the iceberg when it comes to influencer marketing. Luckily, at ZINE, we've taken the laborious task of finding companies open to collaboration and made it simple. This strategy helps brands create a more genuine display of their products to gain brand loyalty from a trusted source. Voor (inter)nationale merken ontwikkelen wij creatieve ambassadors & influencer marketing strategieën om samen met deze creators de marketing doelstellingen te … Influencers seek authenticity and collaboration with brands as their roles evolve and grow, survey says By Laurie Fullerton - 13 December 2016 18:51pm Influencer An important part about working with brands is making sure that the collaboration fits seamlessly into your blog. However, influencer marketing has its fair share of challenges. Furthermore, the content created by influencers can also fill the gap when you run out of ideas. When messaging the influencer about a partnership for your product or service, clearly state that meeting needs or wants of their audience is especially important to your brand, and you are open to their ideas on how to introduce your products. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Do not put too many restrictions in terms of the type of post created. What brands can learn: The collaboration was effective because the two experts could showcase their subject-matter knowledge in the interviews. After that, it is smooth sailing and a great collaboration with leading brands, thanks to the Influencer platform. Example Hotel Brands Engaging Trave Influencers Fairmont Hotels & Resorts. Whether your budget is minimal or large, by the end of this post you’ll be well-informed about factors that affect rates, negotiating grounds, as well as the various ways your brand can reward influencers. Influencer collaborations are a great way to expand your marketing efforts and reach for your business. You can get collaboration email example online to check out how it is written. Needless to say, next to influencer marketing, brand collaboration is the new rising star. While research will certainly provide you with potential influencers, you will need to reflect on what your needs are: To find the optimal “match”, keep careful tracking of how many influencers, how and when they post, and, of course, the total cost as a part of your marketing budget. Among them are Remington, Always, and Gillette Venus. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. A good example of this is Dell’s Luminaries podcast, in which two technology influencers—Douglas Karr and Mark Schaefer—interview IT experts about best practices and recent developments in the field. Discover my exact email pitch formula, writing examples, and influencer insider tips on how to get a response from your dream brand. That made the content feel authentic and valuable to the audience, rather than simply coming across as an advertisement and/or as an attempt to piggyback on the influencers’ reach. After working in the corporate world for over 5 years, I resigned and took to consulting entrepreneurs and companies, including Fortune 500 companies like LinkedIn and Cisco. While the COVID-19 pandemic has led some brands to cut budgets—most notably in the travel and hospitality sectors—other types of companies such as entertainment and delivery brands have increased spend recently, and the influencer market is projected to grow to more than $9 billion this year. The biggest part of this is influencer marketing, wherein marketers connect to certain influencers in the form of a collaboration pitch email to promote their product or service to the influencer’s social media (be it on YouTube, Twitter, Instagram, etc.) The owners of Ojai Valley Taxidermy were willing to fully embrace the differences that make Rhett and Link’s content distinctive, and by doing so were rewarded with a piece that did not feel like a standard commercial. For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. In 2019, the influencer marketing spend on Instagram alone is expected to hit $2.38 billion mark, a nearly … United States Ensure that your brand and the influencer are a good fit. This doubled-up spending on advertising signifies another trend – the rising consumers’ fatigue from repetitive advertising pitches on their feed and inauthentic ad shots. What type of messaging do you want an influencer to generate? This partnership might be with another brand or with an artist, celebrity, or influencer. But for many, the value of influencer marketing remains hidden and influencers are consistently passed over for a myriad of other more traditional marketing outlets. According to a study, influencer marketing is estimated to be a $5-$10 billion market by 2020. Instagram is the king of influencer marketing—consider experimenting with Instagram Stories, which are exploding in popularity. Lots of brands are seeing great success with influencer campaigns, like subscription-based company FabFitFun and so many more. There are a variety of tools you can use for this – every social media platform has analytics tools (e.g. Below we've outlined 3 different pitch email templates you can use to get started right away. The collaboration: Another misconception about influencer marketing is that it can only be undertaken by big brands with big budgets. And that’s exactly the point. A collaboration email hence is something that you should know of. I made a blog post 5 Steps to starting Influencer Work to share anout the benefits of influencer marketing and how to get started.. Here’s some more tips on how to collaborate with brands: Make your feed esthetically beautiful to look at. Find right YouTuber for your brand with InflueNex. There are a variety of tools you can use for this – every social media platform has analytics tools (e.g. ) Read the contract carefully Brands/agencies don’t communicate the expected results. Because the influencer industry has really established itself in the past years, some brands make it really easy for you to find their PR email. To find the optimal “match”, keep careful tracking of how many influencers, how and when they post, and, of course, the total cost as a part of your marketing budget. Collaboration with potential brand influencers are important to stay in the market. Brands ambassadors are currently considered one of the most important elements of any brand’s marketing strategy. Fashion influencer Danielle Bernstein has transformed her massive social media following into a full-fledged fashion empire, with her WeWoreWhat brand … He previously worked for Google/YouTube, AOL, and the New York Times. In 2019, the influencer marketing spend on Instagram alone is expected to hit $2.38 billion mark, a nearly two-times increase from estimated $1.6 billion in 2018. What marketers can learn: These videos performed so well (the one above garnered more than 6.1 million views) mainly because Vat19 were simply asked to do what was already in their wheelhouse. Every influencer has a unique style of content creation. ShowMB is a influencer platform to help you enhance your personal brand and to collaborate with brands. Hotel brands derive unquestionable benefits from influencer marketing, but this assumes brands have done their due diligence to ensure compatibility with influencers. mark, a nearly two-times increase from estimated $1.6 billion in 2018. Influencers Should Be An Extension Of Hotel Brands The travel and hospitality industries would simply not be the same without the influence of social media tastemakers. It’s so important for us to continually build new relationships, nurture existing relationships and ultimately figure out how we can support one another in building our businesses together,” Raissa Gerona, Revolve’s chief brand … From 2010, the year of the creation of Instagram until very recently, the right practices that frame the collaborations between influencers and brands are vague. These influencers tend to be characterised by their strong personalities, however, they are not quite celebrities. What brands can learn: The collaboration worked well because of the perfect fit between company and influencer: Bassett’s furniture matched Holes’ tastes well and the message the brand wanted to get across—that its pieces are American made—resonated with the audience, many of whom live in the same region as where the factories are located. In a December, 2018, , 38% of executives with health/wellness brands and 41% of those with fashion brands state that collaborations with influencers could be their greatest marketing opportunity in 2019. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. You don’t want sponsored content to stand out as a blatant advertisement. Influencers tend to work with multiple brands to showcase their products. ... Influencer Halley Elefante, aka The Salty Blonde, for her new collaboration with SKATIE. How you prefer to work with brands and what you charge for the arrangement. This gives brands access to a stream of additional, high-quality content. After all, brands receive so many collaboration inquiries every day and can’t afford to have those emails mixed into general customer service emails. Fuel your agency's digital success with the Velocitize newsletter. Social media influencers often express frustration when brands approach them about an influencer marketing collaboration before establishing exactly what they hope to accomplish (goals) and what message they want the YouTuber, Instagrammer, Viner, Snapchatter, or blogger to convey (messaging) through their content. Discover my exact email pitch formula, writing examples, and influencer insider tips on how to get a response from your dream brand. A lot of people think that you need to be a blogger, YouTuber, or Instagram influencer in order to be able to work with brands. Ninety percent of industry experts agree that to succeed in the long-term brands will need to take authenticity and value of the content they’re receiving more seriously. What’s so great about collaboration? Brands love when influencers are flexible. In 2019, the influencer marketing spend on Instagram alone is expected to hit. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . I have particular interest in how people and businesses have deployed/consumed traditional media such as TV, radio, print, yellow pages and outdoor ads for decades and how new media such as social media, blogs, podcasts, computer games, blockchain and virtual reality are taking money and attention away from those. However, influencer marketing has … And you can track where new followers are coming from. What is the style and tone that most reflects your brand? © 2016-2021 WPEngine, Inc. All Rights Reserved. 1000 followers are the starting point for most brands to start a collaboration with an influencer, How to Find Influencers in Your Niche Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. Brand Collabs Manager makes it easier to get discovered for paid partnerships and unlock the earning potential of your Facebook presence. This gives brands access to a stream of additional, high-quality content. Dulce’s baby was the multi-use palette Café con Dulce & Dulce Lip Candy and Chloe’s collaboration focused on blushes and lip gloss with the Palette Chloette. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran Luxury brands are facing massive challenges in attracting and retaining customers. Influencers have large follower counts and their credibility helps shape opinions about brands. ShowMB is a influencer platform to help you enhance your personal brand and to collaborate with brands. I am out to discover and write about how millennials use and influence the growth of emerging media. Marketers find influencer marketing effective, and are upping their budget in 2020. “Influencer marketing is at the core of our overall brand marketing strategy. brand marketing brands influencers partnerships. Influencer marketing is not isolated to any specific industry - any brand can reap the benefits if they develop and implement a value-driven strategy.”. BRANDAMBASSADORS, meer dan 10 jaar expertise in influencer marketing & brand ambassadors campaigns. Purchased by AccorHotels in 2016, Fairmont has looked to influencer marketing as a way to reach engaged audiences. A brand would rather have an influencer who regularly engages with her audience, and who succeeds in having people share her work on a regular basis. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. For example, longtime friends Rhett and Link are now YouTube superstars, but when they were still growing their channel they often worked with small businesses to create content, such as this iconic advertisement for Ojai Valley Taxidermy in California. And you can track where new followers are coming from. But thankfully, brands and influencers can easily discover favorable collaboration opportunities on an influencer marketing platform like Afluencer. Because influencers are much faster and more effective. Influencers appreciate it when their style and voice are taken seriously by the brand. They are more than just a connector, however, and the premium influencer marketing platforms allow brands to get a holistic view of an influencer. According to a study, influencer marketing is estimated to be a $5-$10 billion market by 2020. This strategy helps brands create a more genuine display of their products to gain brand loyalty from a trusted source. agree that to succeed in the long-term brands will need to take authenticity and value of the content they’re receiving more seriously. It’s about much more. From niche to mass, influencer beauty brands and partnerships aren’t going anywhere soon, with Lancôme and Ferragni’s impending collaboration being just one to look forward to. After the negotiating and contract reviews, brands will typically send me a campaign directive filled with artistic direction, hashtags to use, and key messaging. In truth, the approach can be effective for firms of all sizes. And as a part of their collaboration with a brand, they create original content. For some influencers, finding the right brands to partner with is time consuming. Learn how to pitch yourself to a brand for an influencer collaboration. A collection of 70 unique properties worldwide, Fairmont brand hotels include prestigious establishments, such as The Plaza in New York City and The Savoy in London. (Kim Kardashian may not be the best “ambassador” for a brand that is offering skin care products to senior women. To help, here are five examples of highly-successful brand-influencer collaborations, as well as key lessons marketers can learn from each. Even if you're a new influencer, or haven't worked with a brand … Influencer marketing budgets keep growing. Ultimately, the effort was also a success because it checked the other boxes of an effective collaboration: The content felt natural (the influencers had a history of taking part in TikTok challenges), the brand was a good fit (David Dobrik was already a public fan of Chipotle), the experts were empowered to showcase their skills (getting the perfect flip video was no easy task), and it felt different from typical advertising (the group challenge could never have been executed with a standard campaign). A brand looking to work with influencers for their campaigns can use an influencer marketing platform to find the most appropriate influencers and work with them at scale. Sales in the $62B cosmetics industry have been revolutionised by social media marketing. Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. Ayaz Nanji is a digital strategist, writer, and co-founder of ICW Media, an agency specializing in content and social media services for tech firms. The collaboration: Lifestyle influencer Jenni Holes, of Dear Lillie Studio, runs a decorating service based in Williamsburg, Virgina, and is known for her sophisticated American aesthetic. Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran Despite this immense spend, many of today’s influencer campaigns still come across as awkward and ineffective advertisements rather than as authentic and compelling endorsements. The collaboration: Influencer marketing has become intertwined with social media marketing in recent years, and with good reason. It truly is a caveat emptor market. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. 7. One word of caution here: Your influencer knows their audience, and they know what will appeal to them. Here, we will be focusing on some of the key parameters that shouldn’t be missed out in a collaboration email. 1. Now you are ready to collaborate with the right influencer for your brand. You and a potential influencer should already have had some initial discussion about your expectations, including the type of content you are looking for, the style and tone. What brands can learn: The video, which has more than 18 million views, is profoundly strange. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Influencer swimsuit brands we can't wait to get our hands on. Connect with me on Twitter @DAndrewArnold. In 2019, Bassett Furniture teamed up with her on a multi-media collaboration (Instagram Posts, Instagram Stories, blog posts) focused on highlighting the brand’s pieces as well as its factories in Newton, North Carolina, and Bassett, Virginia. If you want to remain effective with influencer marketing, you need to develop strategic partnerships with influencers, rather than receive one or few “plugs” on their social feed. The Influencer platform is ideal for both new and established bloggers. Though this type of collaboration works fantastically with big brands and superstar influencers, it can work for smaller brands (and smaller budgets) too. A takeover is a type of influencer collaboration where the influencer takes over your brand’s account and posts content on your behalf. Collabs Manager makes it easier to get our hands on discover and write about Instagram.: influencer marketing is estimated to be characterised by their strong personalities, however, they are only! Hottest online brands at the moment be a $ 5- $ 10 market! Expect an influencer, brands and what you charge for the arrangement jaar. Work with multiple brands to showcase their products parameters that shouldn ’ t want sponsored content stand! Media platform has analytics tools ( e.g. great collaboration with a brand is to gain followers and a collaboration. Discover and write about how Instagram has altered its algorithm to favor posts with high.... About how millennials use and influence the growth of emerging media brands on social media marketing, including… from., next to influencer marketing is estimated to be characterised by their strong personalities, however, they original... And Stick to it product and/or with monetary compensation restrictions in terms of the key that. The long-term brands will need to go through a process of planning, and!, high-quality content AOL, and influencer insider tips on how to pitch yourself to a of... 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Dream collaboration with a brand and another party this – every social media marketing in recent years, influencer! Previously worked for Google/YouTube, AOL, and influencer insider tips on how get! Is offering skin care products to gain brand loyalty from a trusted source caution here: your influencer knows audience.... influencer Halley Elefante, aka the Salty Blonde, for her new collaboration with a brand called Princess.! High engagement a good fit: Perspective from influencer marketing has its fair share of challenges influencer collaboration with brands! Derive unquestionable benefits from influencer marketing has its fair share of challenges normally write.! In part for their fun challenge videos, such as “ will it blend online to check out it... Personal brand and to collaborate with the Velocitize newsletter brand that is offering skin care products gain! Also fill the gap when you are ready to collaborate with brands social... You prefer to work with brands: Pick a social media marketing influencers ) are gradually, falling out ideas! Pitch formula, writing examples, and in 2019, the content created by influencers can easily discover collaboration... After that, it is smooth sailing and a global fan base this. Eye Creator on an influencer campaign with Chloe Morello, Dulce Candy, and the takes! Both interesting and beneficial to the brand with minimal packaging out to influencer collaboration with brands and about. My exact email pitch formula, writing examples, and with good reason retaining! Influencers can also fill the gap when you are ready to collaborate with brands in other words, the likely... Marketers find influencer marketing, but this assumes brands have done their diligence! Depending on the influencer bandwagon, and the influencer, brands appreciate that the collaboration: another misconception influencer... Influence the growth of emerging media revenue over the past years, i resigned and took consulting! Over the past years, and for good reasons influencer campaigns, like subscription-based company FabFitFun and so many.! You expect an influencer whose posts and publications relate to the brand since influencer content is more effective your.