influencer email template to brands

I particularly love [THEIR BEST FEATURES]. ... 5 … found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Make sure their area of influence is aligned with your brand image. We would send you a set of our products to try and also a few to host a giveaway for your followers. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … That’s … INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox If you’re interested, please email me at [insert email here]. How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. Template 6 (BONUS) : Pitching to Brands as an Influencer. My name is July from [name] company, and I am the marketing manager. All you need to do is drag the required field (text, images, buttons, etc.) Make a great collaboration pitch with these email sample template examples. Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. So, start with the subject line. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. The trick is to find the right influencers for your brand. ... What … Step #2: Know what you want to say. This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. Influencer Marketing Hub » Influencer Marketing » How to Craft The Perfect Influencer Outreach Email (+6 Free Templates). Research conducted by, TapInfluence and Nielsen Catalina Solutions. When she can use this … And what about you? HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? Influencers love events. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. Many brands who have landed leading influencers have used this technique to gain traction and familiarity with their target, and it is quite … For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. The body text is the thing that comes right after the greeting in our writing process. Reaching out to an influencer begins with an email. Research by Markerly found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. Write a strong subject line. This will boost your brand's credibility. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. Another tip is to use questions instead of statements. A really good way to improve your brand reach online is to work with multiple influencers. Email #10: The Event Invitation Message. In summer/fall of 2016, I was at 2,000 followers and I was driving about 500 views a month to my blog. For example, emails can be more lengthy and detailed than DMs. their sphere of influence. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Keep it short and simple. So if you want to boost your marketing efforts, it’s a good idea to collaborate with influencers who can present your brand in the most favorable light. How you’ll provide value to the influencer is the most important part of your first email. 12. targeted influencers emailed. – Offer them a discount on your product or services. The rules to win would be simple, [insert giveaway rules]. That is the real measure of their influence. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. The Introduction Template. This is not the same as addressing the influencer by their name (this is non-negotiable). We have been following your profile on Instagram and love your posts on health and wellness. So, as you can see, it's really important to do the research before you start reaching out to influencers. Influencers love new stuff (who doesn't? Influencer outreach email template. What's in it for them? Remember: These outreach email templates are just that – templates. Your subject line has one goal and one goal only: to entice the receiver to open the email. Provide them with some context as to why you think that working together is a good idea. In fact, by redirecting the remaining digital advertising budget to different channels, it increased its reach by 10%. They should be short, sweet and to the point. Clearly states the purpose of getting in touch. Product reviews are a proven influencer marketing strategy for promoting your products. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. and tips on negotiating and pricing. Offer them something for free to try out or test. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. This is exactly why marketers are placing such a premium on real influence online. Or offer to do something for them first, before they have to do something for you. If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. Think of it as a challenge. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. What compensation or reward can you offer them? Below is an example from Aaron Agius of Louder Online. how effective their influence really is. Brands and business owners are rightfully wary when dealing with unknown influencers – there’s always the risk of getting ripped off, shafted or slandered online. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. Brand pitch email template for pitching to brands in a casual manner. What you say should convey your message right away with no back and forth confusion. Here is a step-by-step guide to success. Look forward to hearing back from you soon! And you will gain the trust of your customers by getting recommendations from a credible influencer. In other words, what are your strategic goals with regards to your use of influencers? Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. We would like to invite you to become a brand ambassador for our company! This is exactly why marketers are placing such a premium on real influence online. Not to mention your dog, Waffles, is sooo cute! Leave a Comment. Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. What incentives are there for them to work with you? Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. Provides value. In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. I had no idea at I could even pitch to brands. As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. One way to do this, for example, is to offer them a free sample or product to test. That is the real measure of their influence. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. My name is Kristen and I work for Flex. Cold email template. When you get rejected, don't give up. The key word here is authenticity. If you do not pick the right influencers, you will waste your time answering irrelevant emails. [Insert another sentence about their feed that adds a human element]. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. My name is Kristen and I work for Flex. Don't overthink it. Don't be fake about this, influencers can spot it a mile away. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. New Email Templates For Travel Bloggers & Influencers. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. What’s the point of writing an excellent email body if the influencer isn’t … Having in place a good social media listening strategy for your business will help you with this. A poorly skilled influencer is a common reason why campaigns fail. The most important factor to consider when looking to use influencers in your online marketing strategy is relevance. We love your fitness content and think you’d enjoy our Flex organic protein powders and shakes for women. Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. 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