And of course, every day I receive notifications of more people linking back to the content, and more people sharing it on their social media platforms. It helped them stand out from the vast amounts of content that were being created and shared alongside this project. For example, if you’re pitching to contribute content to an influencer’s blog, you provide them with high-quality content, while their patronage will give you more credibility as a professional content creator. It can be excruciatingly overwhelming to track down influencers. There are few strategies out there that give such drastic results for a single style of marketing, so it’s clear that we’re onto something. Another observation: influencers can be easier to reach when you simply pay credit to their work in a genuine and not obviously suck-up way. Weeks (and tons of pitches) passed before I realized that my approach needs to change. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer … Tell them why you want their endorsement. I added all of these influencers into a spreadsheet where I tracked their names, companies and websites, any relevant blog posts and articles, and of course their email addresses. 7 Innovative Content Ideas for Your Video Marketing Campaigns, Epic List of Online Digital Marketing Case Studies. So not only is Jord hoping for a good review, they’re incentivizing the influencer’s audience to check out their product with a discount. I would add for B2B players to also include LinkedIn high on their list, as it’s an emerging winner in that space. The most important thing to keep in mind is to keep your email short and direct. Below are two examples of my follow-up emails. 21 Captivating Call to Action Examples to Steal, The 15 Second Rule: 3 Reasons Why Users Leave a Website, Clicks But No Conversions? Find innovative and fresh ways to incentivize influencers to stay with you in the long-term and use them as frequently as you can. Be upfront about how much work the influencer will need to do, and don’t be vague or beat around the bush. Once you’ve featured an influencer in your content, you have to make … Focus instead on building the relationship with your influencer. For example, there’s been an explosive use of Adblock in recent years that makes it much harder for businesses to rely on traditional paid media. 🎅 🎁 Thank you … If your email goes ignored, send a follow-up one. When you work with these influencers to promote your product, that’s called influencer marketing. By trial and error, you will ultimately come up with your own set of outreach tricks and techniques. Later in this article, I’ll cover the pros and cons of sending thank you emails versus sending a thank you … You can have them help you influence on YouTube, Snapchat, or even Instagram. Thank you … SEO? The main purpose of influencer marketing and outreach is to boost your company’s sales and leads. But as you can see, there are other platforms that have measurable success with influencer campaigns. Even the most outstanding email has a traditional structure behind it that is mostly repeatable. This service lets you search for any potential influencer no matter how big or small their audience is. This influencer marketing campaign should improve conversion rates by x% by y date. Think of the process like a challenging game. Through this exchange, I emphasized the fact that I spent time to study the blog and that this action inspired me to share my own experience with its readers. Thank you to Influencers Church South who donated over 90 Christmas gifts to the Child Protection Service and the Paediatric Unit at Flinders. Or their best general marketing tip? I say “modest” because their following is still large by some standards, only they’re smaller than the millions of followers a high-profile influencer would have. We found quite a bit of crossover between lists. The hard truth is that influencers do prefer monetary compensation for their services. These influencers are very busy, after all, and likely receive a lot of spammy emails in their inboxes. 3. You can also research hashtags that fit your target audience by using a hashtag research tool to identify additional ways to leverage your content. It depends. Lately, the term “influencer marketing” has begun to apply to all social networks. Influencer mention template. Reaching out to influencers can help you develop rich and high-value content that your audience actually wants to read. How can you place yourself among the top marketing pros, and finally swim with the sharks? With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. This blueprint involves seven key elements that you can apply to any outreach letter. Here’s an example of what the influencer search can look like: As you can see, you get a customized list of individuals related to your search terms (I used content marketing here). Like I mentioned before, for many marketers, a solid backlink and promotion is an ideal prize! [sc name="affiliate-disclosure"]In the 90s, no one knew they were supposed to scroll down a page.Mice didn't have scroll wheels, some people, The terms “brand” and “business” are often used interchangeably. In my case, for 10 outreach emails, I get an average of 7 responses. However, not every project has to rely on high-profile influencers to achieve its goals. I used Twitter. And overall, just don’t be a burden to them. Sometimes you can get it directly from their instagram account (if they have a business profile).Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they … How To Reach Out To Influencers So That They Can’t Say No. You’ve heard the term influencer outreach thousands of times before. As much as all of us would love to have Elon Musk as an influencer, he doesn’t quite fit the “micro” bill here. Here’s what one simple refinement accomplishes: These individuals might not have the clout of Elon Musk or Xbox, but they can provide a wider audience for your project if they fit the bill. Finally, in your outreach to these contacts, include the following sentence in your email: “Also, if you’re interested in being featured in a future roundup, just shoot me a message and we’ll keep you in mind!”. Read on to see my process. 3. The reason being that tweeting to someone puts you out in the open and signals to the rest of the world exactly what you are working on. A handwritten thank you note – from the stationary you choose, the pen you … Furthermore, Twitter is a more immediate and direct (there’s that word again) approach to communicating with someone. So to figure out what works for you the best, you need to experiment and test. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. Re-email all the participants individually. Ask them specifically to share (and re-post) content with their followers. Let’s say you want to take your information and create an infographic. Provide instruction, sample content, or images that they can use or refer to. Start with a dynamite idea, great planning, and make sure your project is moving in the right direction from the beginning. Check your email to get the code. If you don’t have your own in-house designers, you can use an online tool to design your own content, or if anything, contract someone from a site like Fiverr or Upwork. But, that email thank-you needs to stand out even more than a mailed thank you letter because it lands in a deluge of email for most of us. First, influencers are out there to help other users. Influencer marketing will help you to establish newer and stronger relationships with individuals who can help you grow within your niche. Influencers deal with similar offers too often for anyone to hook them straight away. It aims at developing a relationship with the influencers. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. If you ever had any doubts about influencer outreach, I hope that now you are at least beginning to understand the benefits behind it. Not because we’re written bad copy or made the. The first two days are estimated to be the most favorable for high opens and click through rates. Their results have been impressive, too. If you’re struggling to find good ideas, it’s okay to go online to find motivation from other brands. Well, you can send a follow-up email and hope for the best, or you can try to contact them via other channels. Browse as many as you need to and write down the ones that stand out as the best. Find what suits your influencers best and create a custom compensation package that they can’t refuse. We performed our outreach in two phases: I started out by individually emailing every participating expert (not email merging them all at the same time). Even though I tried sending 2-3 follow-up emails in the weeks after not having a response, that number still didn’t budge. Did we want to ask solely about content? This eagerness can quickly cloud your vision and stop you from noticing what may appear to be obvious errors to outside eyes. Therefore, I try to keep in mind five details that always demand my attention when I craft another email. Many people may find this daunting and a premature unveiling of their content plans. Ebook? For the ebook, I used Brian Dean’s Skyscraper technique to pre-plan my outreach. Once you’ve designed your content, simply save and download your file. These people can also help point you in the direction of more potential customers that may find value in your products and/or services. Whenever someone tweets me to alert me that they sent an email, I’m impressed. Don’t ignore the obvious signs- influencer marketing works. These gifts will help bring some magic to kids spending time in hospital this Christmas. 3 Best Thank You Email Samples After an Interview. Finally, offer this person something you know they want. These are experts after all and can definitely tell when you’re taking the easy way out. Within your influencer consideration, you should also think about how you handle “compensating” your influencers. Here are some examples of goals you could create for your project: Whatever you decide to do, make sure it’s aligned with your specific project, the needs of your influencers, and your ultimate goals. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Simply by relying on the goodwill of these micro-influencers, they’ve created quite a bit of stir for their brand. Your best bet is to ride along on the coattails of those influencers. To find out if they really are a good fit for your end goals, all you need to do is click on their individual profile. Throughout your project, consider how you can work with your influencers as part of a long-term strategy. The reason for that is that unfortunately most people just never responded to my emails, despite how charming and to the point they were. All in all, this is a perfect example of how you can use micro-influencers in an extensive campaign. As long as these influencers are aligned with your content, audience, and have experience worth sharing, they’re worth building a relationship with. You need to show them how committed you are to getting their attention. You may find Veronica’s recent posts on JeffBullas.com, GetResponse.com , Scoop.it, follow her on Twitter or connect on LinkedIn, Scalable and Effective Influencer Outreach Tool, How to Get Influencers to Respond to Your Outreach Emails, The Small Business Guide to Marketing on TikTok. From there, you’ll be taken to Canva’s online editing tool. Just look at how brands like Jord tap into micro-influencer content with strategic YouTube features. 2. If someone is saying good things about your brand or is lending their expertise to your efforts, you want to make sure they get something out of it. Leave nothing off the list, as this is simply the early stages of your planning. The ultimate focus is on relationships after all, not one-off campaigns. Meanwhile, an infographic covers only the main points of your topic backed by the latest data from authoritative sources. After this success, I felt invincible and even tried to get Chelsea Peretti to submit a tip: She never answered. How you choose to use micro-influencers is entirely up to your imagination, but you can see how successful it can be simply by the sheer volume of Jord’s success. You have a really good chance of getting a lot of traffic to your post if they spread the word, and the majority of them will. I used the amplification tool to track down more influencers in the content marketing and SEO niches. Don't Send Misspelled or Grammatically … @iqseo usually you can spot sweet people in advance… but if you come across a diva, forget and move on! This is a golden rule for crafting any influencer outreach email if you expect to receive a positive response. Easy, right? As for the best time to send emails, I follow the recommendations on this CoSchedule infographic and have tested its efficacy on a large number of influencers. For example, if you want to look for influencers who help their following be more productive, then you could enter a search term for “productivity.”. Simply click on a template you like, then click on “use this template” in the top right corner. There are thousands of online lists of marketing ideas. With Adblock expected to rise 30% year over year, it’s highly likely that the day will come when online ads are a ghost of our past. Influencers want to know that you put in the effort to get to know their … Use their name if it is available, but don’t use their username. So, if you are lucky and your subject line catches the blogger’s attention, the core of an email must be twice as good to persuade him/her to cooperate. However, to deliver this type of content with high quality requires plenty of resources and time. When in doubt, wait a day after you complete the content and look it over again with fresh eyes. After setting an appointment over the phone: “Thank you for taking the time to talk with me on the … Not valid on items in the Sale section, or on the purchase of gift cards. That’s thousands of more eyes and a positive review from a leader of a small online community, which is worth its weight in gold. If you can prevent burnout and keep your ideas rolling, the mutual growth can be explosive. You can’t just create this stellar content with your influencers help and then not leverage it in the best places possible. Don't think for a minute that thank-yous are just for donations. Like I said, you won’t see them on a list of top YouTubers. In the email remind them of the study and include a link. Try to find out why they didn’t respond or denied you. Well, when my team and I were planning our content roundup, we knew we wanted approximately 50 exclusive expert tips to include in our ebook. Access to small grants to support the influencers’ work; To apply, you can click on this link and complete the form. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. This post breaks down the methodology behind the Thank You email template that's helped my … Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours). I recommend being specific to each influencer too. Stryde had published a list of the top 50 marketing experts, which gave a great starting point. This improves engagement and retention results of the influencer’s website. They get a nice watch. It’s also not a good idea to start by talking about you, how great you are, or how important this opportunity is for them. Offer valid at prana.com only for new email subscribers. How do you know if their advice is helpful to your needs though? This email (or DM) template ideally compliments them on some of their … Whatever route you take, modify every pitch to your specific audience. … As you can see, these templates are typically set up as a “dummy” infographic that is easy to amend for your own purposes. Send a single concise message with only a single request per email. Change your frame of mind. I plan to spend $x on research, design, and distribution. Greet them to show you are friendly, but keep it short and sweet. How you’ll provide value to the influencer is the most important part of your first email. Eventually, you will start to succeed, but it takes persistence. I used two different processes for tracking down influencers. ExpertVoice found that Micro Influencers improve your chances of conversions even more than the normal batch of influencers. It indicates that you are still awaiting a response. If you suspect that you’re in the spam folder or are simply being ignored, it may also require you to go back to square one. You can even get another approved pitch if you continue the conversation instead of disappearing after you get what you want from the influencer… If you’re just starting out your outreach strategy, chances are you were told which tools to use to find potential leads, but you’re still working out the details of the process. I emailed him directly a couple of times and received no response, then I tweeted him, and finally, I send him a message using his contact form on Quicksprout. For me, every tip I successfully acquired from an influencer was like getting a powerup or a gold coin! Even now, relying on them might not be the most efficient use of your marketing budget. We also knew we wanted to target content marketers looking to optimize their content for SEO. In other words, get creative with your projects. These viewers went from ignorant to interested in just five minutes. These can also be sent in the mail as a note if you want. Formulating the perfect pitch takes a bit of getting used to. In fact, micro-influencers achieved 22.2 times more conversations than average when they recommended products to their audience. That doesn’t mean that I didn’t try to get in touch with the ones who didn’t reply. Here’s a snapshot: Much like our finished influencer project, they took advice from top-level experts and created a visually pleasing infographic. According to a poll on the Tomoson blog, 59% of marketers are … So I started researching and experimenting so I could reformulate my strategy. You may recall that I mentioned we had compiled a list of almost 140 different marketers, but our final piece of content included only 46 expert tips. Be thorough to avoid embarrassment, and to impress anyone that comes across your work. If one strategy doesn’t work, you need to try something different and something slightly riskier. Don’t be discouraged though. Twitter is a great way to signal someone or remind them that you sent an email. There is no general pattern or method that suits every blogger. Ends with action steps. If you need further proof at this point, take a look at this eye-opening statistic shared by Neil Patel: For every dollar you spend on influencer marketing, statistics show that you’ll average a $23 ROI. If we could get ahold of such insights, we would have a piece of really useful and actionable content that plenty of marketers would love to get their hands on. Blog post? These missteps will land you pitch squarely in your influencer’s spam folder or trash bin. Another factor is that today, people have less time for reading. Well, there are seven major errors that many tapping into an influencer’s audience ends up making. There are hundreds of thousands of reviews for this company on YouTube alone. This process took about a week. Most often, they’re on Instagram. I immediately found the need to use Gmail plugins the first time I contacted an influencer. As you can guess by my bolding, this part of your influencer marketing focuses on step three of the technique. How can you ensure that what you are offering them is something they actually want? These days, thank-you notes are often sent in the form of an email. Thank you for signing up! I like to use the traditional SMART methodology. Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best. Use a straightforward subject line. If you are looking for influencers that have experience in the best email marketing practices and are willing to share their insights, check out this list of 75 best email marketing influencers … Thank you! Instead of treating this like networking, try to build a relationship. Naturally, not everyone will be as endearing and polite as Guy Kawasaki right off the bat. For instance, one of the most difficult people to get an answer from was Neil Patel. Some influencers provided us with the requested couple of sentences, but others had provided us with paragraphs upon paragraphs of content. Builds familiarity with your prospect. They also provide influencer giveaway campaigns that have a promo code attached, as you can see from this example. If time is of the essence, send your letter by email. A great outreach email does four things: 1. The ebook would contain the full responses to encourage more people to download (which you can do by clicking here: 46 Expert Tips Ebook). The point is, a lot of these people likely get so many emails on a daily basis that my wonderful pitch very possibly got buried somewhere in their inbox. So begin with a profound research and focus on those aspects that are poorly highlighted or haven’t been mentioned yet. Provides value. In the beginning of my outreach career, the response rate I got was only approximately 10%. If you promised A-level content, deliver A+ content. If you’d rather have total control of the look and feel of your content, a tool like Canva is a great way to quickly and cheaply design infographics or simple imagery for your content. Quey goes on to share three powerful ways you can change your email’s destiny and reach your targeted influencer. It takes some persistence to get people’s attention. Instead, stay on their good graces by being considerate. From my long practice and cooperation with different bloggers, journalists, and PR managers, I realized that even minor email mistakes can lead to serious outcomes. The interviewer will not want to read a very long thank-you email. This is the part where you need to do your second round of outreach. I think there’s no such safe place for anyone doing outreach. Before I move on to how you should pitch your influencer, there’s one final element to consider in your search. Not only will this get other influencers excited about being contacted, but many of them will be eager to share your content in order to show their support. This is a method loved by marketers everywhere, and if you adhere to it, you’ll have a clear path forward for every project you ever attempt. Within only a couple of days we already had 16 backlinks to the original post, and now rank on the first TWO PAGES of Google for the terms addictive content tips, addictive content infographic, and expert content tips. Readers, as well as influencers, value its more approachable, visual format since it distills the information into the most important facts and simple explanations. In this email, I refer to my recent interest to develop infographics type content and also point to the infographics published on the blog. 2. That’s because most of them lack context. When all is said and done, building long-term relationships with your influencers will always be better for you, your brand, and possibly even the influencer. To help shortcut your micro-influencer search, I recommend a service like Hypr. Keep in mind that a successful outreach strategy is all about live communication. Slideshare? When you face rejection, don’t give up. 4. ROSSI Stars Influencers program is designed for TALENTED influencers interested to develop their skills, build a career in this industry and contribute to the growth of the brand. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. What other brands do you know of that have thousands of user-generated reviews? The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea. What format best fit our goals? And the benefit to the influencers? So where do you post your content? The truth is, every pitch is different. Below, I will demonstrate one of my frequently used email templates to influencers and point out its main components: This technique can have different results depending on the author’s interest for a particular period. And who knows, in the end, you might actually have a lot of fun with your influencer outreach marketing. If that doesn’t work, try using different channels to get in touch with a person. Hand Written A truly outstanding outreach specialist should always have a list of tools to support his/her email strategy. You’re not done yet. Influencers are individuals that have audiences you’re interested in marketing to. Not valid in combination with any other offer, promotion, or discount. With a little bit of love, you can take a template and turn it into effective content. This platform lets you upload your copy and get instant feedback for revisions. Go above and beyond what your influencer likely expects. The reason for this is not only to impress each expert featured in your roundup but to make anyone who wasn’t featured jealous. The questions we would be asking each influencer were: If we could get 50 different views and responses from these two questions, we could definitely create a guide that would help a lot of people out. You … How do you check for spamming tendencies then? I catch my Twitter alerts in there from time to time. But it took me four months before I worked out my strategy and seven to eight more weeks before I saw any progress. 🙂 #myblogu — Ann Smarty (@seosmarty) March 24, 2016. Especially the ones who ignored you. Finally, once you’ve picked a project and decided on goals, it’s time to determine the format you’ll be using for your finished piece of content. My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. But, sometimes the more you talk about your upcoming projects, the more anticipation you build for them. What’s more, they also found that 82% of consumers reported that they were highly likely to follow a recommendation made by a micro-influencer. To respond to a thank you email, let them know you appreciate the sentiment by writing something like “You’re welcome” or “I appreciate your note.” If you’re answering a work colleague, tell them that you enjoyed doing the task they’re thanking you for, which will set you … Focus on saying “thank you” and briefly reiterating your interest in the position. While that’s not the most desirable option, it’s better than creating an under-sourced project with limited value. Wrong! Don’t just copy and paste a generic email template to everyone. Written by Sujan Patel top marketing pros, and valuable on “use this template” the! Or ask should only be a burden to them your marketing budget and, by extension an! 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