• State of influencer marketing in Asia for 2020 • Performance benchmarks of influencer campaigns on AnyTag • Best practices in leveraging data for your influencer marketing strategy: Brand social media insights and KOL selection • Case studies • About AnyTag platform: What you need to know. B2B Marketers are hungry for effective marketing strategies but don’t always have the resources or confidence to implement. Fatima Scott is a senior manager at Collectively, a pioneering influencer marketing agency connecting brands with the most creative voices on social media. Industry: Influender Marketing is still exploding and it’s working. HOW BIG IS INFLUENCER MARKETING IN 2019? Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report, just published by the team at TopRank Marketing. We've joined forces with Later – a software that helps people plan and publish Instagram posts – to pull proprietary data revealing influencer marketing's latest metrics and behavioral trends on Instagram. The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer marketing campaigns. Why the confidence? In 2020 and beyond, influencers will continue to assert themselves as sector experts, providing brands with tailored consultation on the different formats and audiences across TikTok, Instagram and YouTube. The trends uncovered in our latest whitepaper offer promising evidence for the future of influencer marketing. The current state of influencer marketing. Influencer Marketing Industry is set to grow to approximately $9.7B in 2020; 91% of our survey respondents believe influencer marketing to be an effective form of marketing; 66% intend to increase their influencer marketing … In our latest series on the State of Influencer Marketing in South Africa, we caught up with leading Public Relations practitioners, Influencer and Brand Managers, as well as various industry leaders to hear their thoughts on the current state and future of the industry. The State of Influencer Marketing was a virtual roundtable hosted in Spring 2020 after the COVID-19 pandemic caused a shutdown of industries across Canada, putting many brand-creator programs to an immediate, unpredictable halt. 10 Most Important Influencer Marketing Statistics for 2020. In some ways there’s both so much and so little confidence in B2B influencer marketing at the same time. INFLUENCER MARKETING - “CÚ HÍCH” CHO THƯƠNG MẠI ĐIỆN TỬ 34.5M 31M 27.1M 24.3M Năm 2019, Influencer Marketing đã đóng góp rất nhiều thành quả cho ngành truyền thông quảng cáo, đặc biệt là khi được ứng dụng bởi các doanh nghiệp Thương mại điện tử. With many brands being held accountable for tokenism or unfair pay, a lot of content creators were vocal about how there needs to be more representation in influencer marketing . 2020’s increase in social activism spotlighted a lack of diversity in influencer marketing and inequality faced by Black content creators. There were 10 640 000 Instagram users in Australia in November 2020, which accounted for 41.3% of its entire population.. Instagram was launched in 2010 and rapidly gained its popularity. In the past few years, the influencer marketing landscape has grown vastly, developing beyond the initial concept limited only to celebrities and a few dedicated bloggers and into the multi-million pound market we see today. 77% of … Influencer Marketing has gained huge momentum in 2020 and shows no signs of slowing down. impact marketing and business goals, the 2020 State of B2B Influencer Marketing report focuses exclusively on how businesses are engaging influencers for marketing to other businesses. The study also found that 57% of marketers say they plan to increase their budgets for this type of marketing in 2020. That’s why influencer marketing is key … 2020 State of Influencer Marketing Report. With much of the research and media attention focused on B2C influencer marketing, we believe the 2020 State of B2B Influencer Marketing Report to be the first ever research report dedicated to B2B. 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